1-Pager (Teaser Deck)
The 1-pager is a summary of your company that fits on a single page, useful if investors insist on a deck prior to meeting.
As the name suggests, the 1-pager is a summary of your company that fits on a single page. That’s sometimes called a teaser deck. Note that the “single page” part is not a requirement - for example, I have seen 3-slide teaser decks.
There are 2 fundamental approaches to this document:
Option 1 is to take the sentences from 1 Paragraph (Elevator Pitch) discussed above and blow them up into a paragraph each.
Option 2 is to take the 10-Pager (Main Deck) and summarize it on a single page.
Personally, I find 1-pagers a bit awkward. They are a weird in-between: a bad summary, because they tend to be too long compared to a paragraph, and a bad pitch, because they tend to be too short to tell an inspiring story compared to a 10-pager.
Nonetheless, the 1-pager might be a useful tool in some situations such as when investors request materials before a meeting. I discuss that further in Common Investor Replies.